Social Media and Digital Marketing for Salons Training Course
Salon & Spa Administration

Social Media and Digital Marketing for Salons Training Course

Build leadership skills for the beauty industry

12 hoursIn-Person

Programme Overview

Strengthen your business acumen with this 12-hour programme in social media and digital marketing for salons. Designed for salon owners, managers, and aspiring leaders in the beauty and wellness industry, this course provides practical frameworks you can apply immediately. Learn from real-world case studies relevant to the UAE market and build skills that drive operational excellence. Graduate with HHT-certified training.

What You'll Learn

  • Apply operational principles to salon and spa management
  • Manage staff scheduling, inventory, and client flow
  • Implement customer service and retention strategies
  • Handle financial fundamentals: pricing, revenue, costs
  • Maintain regulatory compliance and professional standards

Curriculum & Modules

Structured modules covering every competency in the programme.

  1. 01

    Module 1: Social Media Strategy

    Platform selection, content calendars, brand voice, and building an engaged following for salon businesses.

    3h

  2. 02

    Module 2: Content Creation

    Photography and video tips for beauty services, before/after content, Reels/TikTok formats, and storytelling.

    4h

  3. 03

    Module 3: Paid Advertising

    Instagram ads, Facebook targeting, Google Ads basics, and budget optimization for local businesses.

    3h

  4. 04

    Module 4: Online Reputation & Booking

    Google Business Profile optimization, review management, and online booking system setup.

    2h

Prerequisites

  • Active social media user
  • Working in or starting a beauty business

Who This Programme Is For

  • Salon and spa managers
  • Beauty business owners
  • Team leaders in wellness centres
  • Professionals transitioning to management

Career Outcomes

Salon Manager
Spa Operations Manager
Beauty Business Owner
Training Coordinator

Skills You Will Acquire

Social Media and Digital Marketing for Salons fundamentalsTeam managementClient service excellenceBusiness operations

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Tuition Fee

AED 2,500.00

Open
Duration12 hours
CertificationCertificate of Completion
LevelIntermediate
LanguageEnglish (Arabic support available)